Website Content AIMS

An Honorable Approach to SEO

Why This Matters:

SEO isn’t just about traffic.
It’s about truth.

We’re not playing algorithm games. We’re not stuffing keywords into robotic blog posts.
We’re building trustworthy digital homes for honorable law firms.

SEO done right helps the right people find real help.
Not fear-based headlines. Not ambulance chasers.
But attorneys who lead with clarity, courage, and service.

⚠️ The traditional SEO world is bloated with:

• Content mills pumping out stale garbage
  
• Over-optimized fluff no human would ever read
  
• AI-generated spam pretending to be expertise
  

We’re not doing that.
We’re building content ecosystems rooted in:

• Real language
  
• Real expertise
  
• Real human need
  
  

Now let’s show you how.

1. Website Content AIMS

Before we create content, we set our coordinates.

Think GPS for your law firm.
Where are your clients searching? What are they asking? What gaps are your competitors leaving open?

Step-by-Step:

1. Add your firm’s website to an AI keyword tool.
   Use: SurferSEO, Ahrefs, or Ubersuggest
   → Pull your Top 30 keywords
   Focus on:
   
   • Practice Areas (e.g., “Criminal Defense”)
     
   • Subcategories (e.g., “High-Asset Divorce”)
     
   • Conditions (e.g., “Slip and fall head trauma”)
     
2. Enter all keywords into the SEO Production Tracker.
   Organize by:
   
   • Search Volume
     
   • Relevance
     
   • Buyer Journey (Awareness → Consultation)
     
3. Add your competitors' domains to the tracker.
   Let AI pull their top-ranking keywords.
   → Highlight gaps you can exploit.
   
4. Add your target locations.
   Be specific.
   
   • ✅ “Houston DWI Attorney”
     
   • ❌ “Texas Criminal Law”
     
5. → Plug each into the tracker.
   
6. Prioritize your roadmap.
   Look for keywords that:
   
   • Have volume
     
   • Align with your niche
     
   • Aren’t ranking yet
     
7. Go to the SEO Schedule tab.
   This is your content sprint calendar.
   You now know what to write, why, and in what order.

2. Blog Research

Purpose:
Create long-form, high-trust content that answers real client questions and dominates search.

How to Research:

Start with your top keywords from the tracker.
Then plug each one into Google. Look at:

• People Also Ask
  
• Top-ranking blog headlines
  
• Reddit/Quora questions
  

Look for:

• Competitor gaps
  
• High-confusion topics
  
• Places your clarity could cut through noise
  

Capture themes, working titles, and pain points in the Blog Research tab.

3. FAQs Research

Purpose:
Build fast, clear, trust-earning content for real client questions.

Where to Find FAQs:

• Your intake team (record calls, gather questions)
  
• “People Also Ask” (Google)
  
• Competitor FAQ pages
  
• AI prompts (ChatGPT, Frase, Jasper)
  

✅ Focus on:

• Plain English
  
• Clear, structured answers
  
• Avoiding legalese at all costs
  

 Add all to the FAQ Research tab.

4. SEO Content Creation

What We're Creating:
Your core web pages — built to rank and convert.

Examples:

• Practice Area Pages: “DUI Defense in Nashville”
  
• Location Pages: “Austin Child Custody Lawyer”
  
• Specialty Pages: “Prenups for Entrepreneurs”
  
  

How To:

• Choose target keywords
  
• Assign the correct page type
  
• Add to production schedule
  
• Draft → Edit → Optimize → Publish → Track
  

📏 Each page should:

• Be 1000+ words
  
• Use clear H1/H2 structure
  
• Serve humans first, Google second

5. Blog Content Creation

Take your researched ideas and turn them into authority pieces.

Each blog should:

• Target 1–2 high-intent keywords
  
• Answer real questions
  
• Include anonymized case stories
  
• Offer a clear CTA (“Book a consult,” “Call now,” etc.)
  
  

🛠 Use AI to draft, but a human must refine.
Post 1 blog per week. Consistency compounds.

6. FAQ Content Creation

Each FAQ = A Mini Trust Signal

Here’s how to build them out:

• One dedicated FAQ page per practice area
  
• Short-form videos answering key questions (60–90 seconds)
  
• Standalone pages for high-search-volume FAQs
  

Example:
Q: Do I have to talk to the police if I’m not under arrest?
A: No. You have the right to remain silent. Even if you're not arrested, anything you say can be used against you. Politely decline to answer and call your lawyer.

👉 Simple. Clear. Protective. Human.

7. HAIMS SEO Routine

Your Weekly Non-Negotiables:

✅ Check your keyword tracker
✅ Publish 1 blog
✅ Add 2 FAQs
✅ Audit 1 existing page for improvements
✅ Review your best content and repurpose to social/email

Final Word:

This is how real firms rise above the noise.

Not through viral gimmicks.
Not through SEO sorcery.
But through steady, clear, honorable work that builds long-term trust.

You don’t need to play the game.
You just need to tell the truth — consistently, and clearly — where people are searching.

Let the system do its work.
Let your voice lead the way.
Let the people find you.

‍