Honorable AI Marketing System™

Train an AI to sound like your best self — and turn it into your ethical, automated marketing machine.

8-Week Cohort-Style Build + Evergreen Option After

Each module = 1 week (live + recorded).

Early adopters get live training, feedback, community — then you turn it evergreen with upgrades.

🔹 WEEK 1 – Introduction, Mindset and Tools 

Goal: Capture the brand voice and values so AI doesn’t sound like a soulless robot.

Video:

  1. How Important is utilizing AI
    1. The real ROI of AI for small firms
    2. Debunking the “robot takeover” myth
    3. Examples of ethical vs. exploitative AI usage
  2. “What Honor Looks Like in Marketing” (Quick PDF to align ethics)
    1. Contrast between clickbait culture vs. values-driven content
    2. Create your “Honorable Marketing Manifesto”
    3. How to communicate transparency, empathy, and truth
  3. Google Trends
    1. How to quickly find what your clients care about
    2. Spotting content opportunities with local search patterns
  4. Prompt Engineering
    1. The “If you don’t ask it right, it won’t write it right” principle
    2. Introduction to structured prompting (examples included)
    3. Importance of context, tone, and audience in every command

Deliverables:

  1. Brand Voice Worksheet
    1. Define your tone (friendly, authoritative, bold, etc.)
    2. Highlight do’s/don’ts for your brand language
    3. Pull phrases and language your best clients use
  2. Identity-Pillar Prompt Framework
    1. Turn your values and niche into AI-friendly prompts
    2. Ex: “Write like a justice-driven attorney who believes the legal system needs reform”
    3. Use pillars like Trust, Community, and Clarity
  3. AI Persona Template (Ideal GPT Prompts)
    1. Create a reusable “personality file” for your AI
    2. Includes tone, audience, formatting preferences
    3. Bonus: Top 10 reusable prompts for emails, social, and intros

🔹 WEEK 2 – Building the Custom AI Agent (No Code Needed)

Goal: Train a GPT (or use tools like Magai, ChatGPT Team, or Agent.so) to sound exactly like the attorney.

Technical Know How:

  1. Different type of AIs (Agents and Platforms)
    1. Overview: ChatGPT, Magai, Agent.so, etc.
    2. What makes an “Agent” different from a chatbot
    3. Choosing the right tool based on goals and tech comfort
  2. What Makes a great AI Agent
    1. Consistency, tone-matching, memory (if applicable)
    2. Why context windows matter
    3. When to use “personality sliders” or modifiers
  3. Step by Step Process for Recording
    1. Step-by-step: capture your tone using voice notes, old blogs, and transcripts
    2. What to say in your recordings: top 5 questions, mission statements, FAQ answers
    3. Transcription tools to speed it up (Otter, Descript, etc.)

Deliverables:

  • AI Input Training Template (custom scripts + your samples)
    • Combine your writing samples + spoken transcripts
    • Fill-in-the-blank style prompt format to train the AI
    • Include key examples for intro emails, case follow-ups, client objections
  • Voice Tuning Tips (personality sliders, objection handling, etc.)
    • How to refine tone using prompts like: “Rewrite with more empathy/urgency”
    • Use emotional intelligence prompts to adjust tone per audience
    • Objection handling: Generate FAQ-style rebuttals in your tone
  • How to Clone Tone with 3 Writing Samples
    • How to pick the 3 best writing samples (emails, blog intros, closing statements)
    • Prompt to extract style guide from writing: “Analyze this and describe my tone”
    • Build a reusable mini style guide to plug into every prompt

🔹 WEEK 3 – Business Listings Optimzation and Reputation Management

Goal: Strong Initial Impression on 3rd party sites, building a system for getting and responding to reviews.

Technical Know How:

  1. How do Directories work(citations and findability)
    1. Understanding NAP consistency (Name, Address, Phone)
    2. Top legal directories (Avvo, Justia, Yelp, etc.)
    3. The “citation snowball” effect: why consistency = visibility
  2. The Psychology of Reviews and Social Proof
    1. Why 5-star reviews aren’t enough: specific stories sell
    2. How emotion and specificity impact decision-making
    3. Trust triggers: recency, response rate, tone of replies
  3. Turning Reviews into Relationships
    1. Reputation is a two-way conversation
    2. Framework for responding to positive, negative, and meh reviews
    3. Examples of turning bad reviews into loyalty moments

Deliverables:

  • Reputation Response Prompts (Honorable Templates)
    • Plug-and-play responses for:
      • Glowing reviews
      • Negative feedback
      • Neutral or vague review
    • Tone-matching for honor, humility, and clarity
  • Directory Profile Optimization SOP
    • Checklist for each profile: bio, keywords, categories, links
    • Formatting tips to stand out (story-driven bios, imagery, FAQs)
    • How to update multiple listings with batch tools or VAs
  • “Win Back the Reputation Game” Worksheet
    • Audit current online presence (visibility scorecard)
    • Create a 30-day review collection plan
    • Scripts for email, SMS, and in-person review asks

🔹 WEEK 4 – Website Optimzation

Goal: Create a home base for your unique messaging designed for conversions

Technical know how:

  • The Role of Your Website in AI-Powered Marketing
    • Why your site must reflect your “trained” AI’s voice
    • Key pages: Homepage, About, Practice Areas, Contact
    • Mobile-first design and conversion principles
  • Conversion Psychology 101
    • First-impression hierarchy: headline, proof, CTA
    • Using storytelling to differentiate your practice
    • How trust elements (testimonials, affiliations, FAQs) drive action
  • Content Architecture Meets SEO
    • What Google looks for in legal websites (EEAT framework)
    • Internal linking strategies: breadcrumbs, related posts, FAQs
    • Where and how to use keywords for max impact

Deliverables:

  • Understanding
    • Map your key messages to your web pages
    • Identify gaps where your voice isn’t coming through
    • Quick audit of user journey (from homepage to contact)
  • Weekly Blog Prompting System
    • Plug-and-play blog prompts tied to client FAQs, local news, and case types
    • Sample outputs using your AI persona
    • Calendar system to rotate topics and keywords
  • Google EEAT Checklist for Legal Content
    • Expertise, Experience, Authority, Trustworthiness: simplified
    • How to showcase credentials, case wins, community involvement
    • Avoiding AI detection flags while staying authentic
  • Legal SEO Keywords Starter Kit
    • Curated list of high-intent legal search terms
    • Tools to discover local modifiers (city + service terms)
    • How to use keywords naturally in blog titles, headers, and content

🔹 WEEK 5 – AI for SEO Content

Goal: Use the AI to generate high-ROI local SEO that sound like the attorney

Technical know how:

  • Understanding SEO Content Strategy‍
    • The difference between blog spam and value-driven content
    • Mapping content to search intent (informational, navigational, transactional)
    • Why "local" SEO matters more than national clout for firms
  • Prompting for SEO with Purpose‍
    • Creating location-specific content prompts
    • Layering keywords without keyword stuffing
    • Structuring AI prompts for Google-friendliness
  • Avoiding the “AI Detection” Trap
    • How to humanize AI content: stories, quotes, specific details
    • Using “expert overlays” — facts, commentary, and experience
    • Tools to check and refine tone for authenticity

Deliverables:

  • Weekly SEO Prompting System
    • Pre-built prompt bank for: local guides, legal Q&A, seasonal trends
    • Built-in tone and formatting modifiers (e.g., “sound like a neighborhood expert”)
    • Prompts that blend SEO and storytelling
  • Google EEAT Checklist for Legal Content
    • Double-down on showing expertise with bylines, citations, and client insights
    • Inject unique perspectives to outperform generic content
    • “AI-proof” your posts by layering human elements
  • Legal SEO Keywords Starter Kit
    • Update list with AI-generated long-tail and semantic keywords
    • Group keywords by intent: service type, location, outcome
    • Keyword integration map: where to place them naturally (title, intro, alt text)

🔹 WEEK 6 – Using AI for Blogs & FAQs

Goal: Automate review responses and business listing optimizations

Technical know how

Transforming FAQs into SEO Powerhouses

  • Why FAQs are goldmines for traffic and trust
  • Turning real client questions into searchable content
  • Formatting for readability and Google’s Featured Snippets

Blogging with Purpose (and Personality)

  • Using your AI to maintain consistency in voice and content rhythm
  • Mixing blog types: educational, community-focused, opinion pieces
  • Embedding case stories and personal insights to build connection

Scaling Your Content With Systems

  • How to systematize prompts, posting, and updates
  • Delegating blog & FAQ workflows to VAs or AI tools
  • Creating evergreen and seasonal content calendars

Deliverables:

  • Reputation Response Prompts (Honorable Templates)
    • Use prompt variations to auto-generate fresh, sincere responses
    • Tie review replies into blog/FAQ content (e.g., "See our post on...")
    • Templates for proactive reputation-building posts
  • Directory Profile Optimization SOP
    • Add blog/FAQ links into directory bios
    • How fresh content improves ranking on these platforms
    • Optional: integrate Google Posts for local search juice
  • “Win Back the Reputation Game” Worksheet
    • Turn this into a recurring task flow (monthly review round-up + blog update)
    • Use AI to draft “review roundups” or thematic posts from recent feedback
    • Plan to link FAQs into social content or newsletters

🔹 WEEK 7 – Social Media + Short-Form Content with AI

Goal: Teach the AI to generate posts, captions, and story-based content in the attorney's tone

Technical know how

Social Media Strategy for Attorneys

  • Choosing the right platforms (LinkedIn, Facebook, Instagram, etc.)
  • What works: education, inspiration, behind-the-scenes, wins
  • How short-form content builds long-term trust

Prompting for Engaging Content

  • Post styles: myths, tips, mini-stories, FAQs, testimonials
  • How to convert case outcomes and values into narrative posts
  • Creating varied tones: professional, empathetic, bold, humorous

Turning Your Content into a Weekly Engine

  • Batching content creation with your AI
  • Leveraging AI + VA for scheduling and engagement
  • Repurposing blogs/FAQs into social snippets

Deliverables:

  • 7-Post Weekly Content Calendar Template
    • Plug-and-play layout for post types (education, case story, tip, CTA, etc.)
    • Built-in prompt starters to generate 7 posts in 1 session
    • Editable format for recurring use (Notion, Sheets, or PDF)
  • Case Story Prompt Formula (turn results into content)
  • Framework to turn case results into content:
  • What was the problem?
  • What did we do?
  • What was the outcome?
  • What did we learn or reinforce?
  • Includes examples and tone variations
  • Social Bio + About Me Generator
    • AI prompt to rewrite bios for different platforms (website, LinkedIn, IG)
    • Honorable tone guide: trust-driven and personable, not salesy
    • Bonus: Elevator pitch scripts for profiles and intros

🔹 WEEK 8 – Automating Your Marketing Workflow

Goal: Systemize outputs with minimal time involvement from the attorney/team

Technical know-how

The Honorable Content Engine

  • How to loop your AI outputs into a rinse-and-repeat marketing cycle
  • The “1 Prompt, 7 Outputs” strategy
  • Integrating your AI content across email, blogs, social, and FAQs

Team-Run Automation Without Losing Your Voice

  • Role mapping: what stays human, what’s powered by AI
  • Maintaining quality and tone with AI handoffs
  • Creating accountability flows for assistants or office managers

Using Tools to Maintain Momentum

  • Setting up lightweight project management in Notion, Trello, or Google Sheets
  • Scheduling content via tools like Buffer, Hootsuite, etc.
  • Connecting your AI with workflows: templates, tone, tracking

Deliverables:

  • Weekly Output Tracker
    • Visual dashboard to track what content is created, scheduled, and live
    • Tabs for platform, type, CTA, responsible party, and performance notes
    • Built-in KPI review prompts to analyze what’s working weekly
  • Marketing SOP Playbook for Office Managers
    • Clear, actionable SOPs for running the marketing system without constant oversight
    • Includes checklist for each week’s content cycle
    • Sample prompts and quality control steps built-in for consistency
  • AI + VA Hybrid Workflow Template (optional add-on)
    • Collaboration flow between your AI and Virtual Assistant
    • Task delegation matrix with timeline suggestions
    • Slack/email-ready scripts to streamline communication and review cycles
IntroductionOffer Structure