AI FOR SEO CONTENT

The Mission:

Use AI to generate high-ROI SEO content
that sounds like a human, serves real people,
and builds your reputation as the go-to attorney in your city.

This isn’t about automating garbage.
This is about amplifying your voice — at scale.

Because here's the truth:

• Most AI-generated SEO content is spam.
  
  
• Most agencies crank out junk Google ignores — or penalizes.
  
  
• And most firms trying this in-house don’t know how to prompt with purpose.
  
  

Let’s fix that.
Let’s build content that works and feels real.

The Technical Foundations

Before you prompt the machine, understand the map you're building.

✅ SEO Content Strategy, Decoded:

• What we’re doing: Answering real client questions before they ask.
  
• What we’re avoiding: Blog spam, keyword-stuffing, and content that could be written by anyone.
  

🔍 Map Every Piece to Search Intent:

• Informational: “What happens after a DUI arrest in Tennessee?”
  
• Navigational: “Best child custody lawyer in Austin”
  
• Transactional: “Schedule a free consultation with Houston criminal defense attorney”
  
  

Write for the right moment.
Every post has a job. Don’t mix them up.

📍Why Local Beats National

Your practice isn’t trying to beat FindLaw — you’re trying to rank in your town.
That’s a fight you can win.

Focus on:

• City-specific legal searches
  
• Neighborhood-level expertise
  
• Local pain points with human stories
  

🧭 National content builds ego.
Local content builds clients.

Prompting for SEO with Purpose

How to Prompt for Local, Not Generic

1. Start with the format you’re writing:
   Blog / FAQ / Location Page / Guide
   
2. Layer in the geography:
   “Create a blog post answering this question for people in Franklin, TN…”
   
3. Inject your firm’s tone:
   “Sound like a veteran trial attorney who’s confident, clear, and cares about people”
   
4. Add keyword intent:
   “Target the keyword ‘child support modification Nashville’ without overusing it”
   
5. Always prompt for structure:
   Ask for clear H1/H2s, CTA at the end, and internal linking ideas.
   
   

Avoiding the AI Detection Trap

Google’s not dumb.
Clients aren’t either.
If your content reads like it was written by a language model in a windowless basement… it won’t perform.

Here’s how we humanize the machine.

1. Stories > Stats

Even a short story cuts through the noise.
“Last year, we helped a single dad in Round Rock…”
Use anonymized case details. Human memory beats machine-made data.

2. Expert Overlays

After the AI draft, layer in:

• Your own commentary
  
• Legal nuances they missed
  
• Actual examples, quotes, and client objections
  
  

This is what builds E-E-A-T (Experience, Expertise, Authority, Trust) — Google’s ranking filter.

3. Tools to Polish & Check Tone

• Use Grammarly or Writer.com to refine voice
  
• Use Originality.ai to check for “robot voice”
  
• Or just read it out loud. If it sounds fake, it probably is.

WEEKLY SEO PROMPTING SYSTEM

This is your battle rhythm.

Step 1: Use Pre-Built Prompt Bank

We’ve built plug-and-play prompts for:

• 📍 Local Legal Guides (e.g., “Navigating Divorce in Williamson County”)
  
• ❓ Legal Q&A (e.g., “Can police search your car in Texas without a warrant?”)
  
• 🗓️ Seasonal Trends (e.g., “Holiday Custody Tips for Separated Parents”)
  

Step 2: Add Tone & Format Modifiers

Layer in direction:

• “Sound like a neighborhood expert”
  
• “Use a warm, fatherly tone”
  
• “Structure with bullet points and clear takeaways”
  

Step 3: Blend SEO + Storytelling

AI is great at formatting.
You’re great at truth.
Marry the two.

GOOGLE E-E-A-T CHECKLIST FOR LEGAL CONTENT

Every piece of content should scream:

“This was written by someone who knows and cares.”

To do that, include:

✅ Your Name + Bylines
✅ Quotes from Real Clients (with permission or anonymized)
✅ Legal Citations (when appropriate)
✅ Commentary or Case Experience
✅ Clear, Correct, Updated Info

Don’t just check boxes.
Inject perspective.
This is what makes you uncopyable — even by AI.

‍

LEGAL SEO KEYWORDS STARTER KIT

Use AI to uncover long-tail, intent-driven keywords that win local searches.

Update your keyword list:

• Use tools like Ubersuggest or Ahrefs
  
  
• Ask ChatGPT to generate “related search terms for [topic] in [city]”
  
  
• Sort by:
  
  • Service Type (e.g., DUI, Divorce, Estate Planning)
    
  • Location
    
  • Outcome-Oriented Terms (e.g., “win custody,” “get charges dropped”)
    
    

Map Keywords to Page Content:

• Title Tag
  
• Meta Description
  
• H1 & H2s
  
• Alt text for images
  
• URL Slugs
  
• CTA sections
  
  

Final Word:

AI isn’t your replacement.
It’s your megaphone.

Used well, it can:

• Help you serve more people
  
• Show up where people are hurting
  
• Tell the truth faster, louder, and clearer than your competition
  
  

Used lazily?
It’ll blend you into the noise and make you look like every other SEO-chasing firm.

Don’t let the machine speak for you.
Train it to speak like you.
Then lead with truth — louder and farther than ever before.

‍