Building Your Custom ChatGPT & How it Works

Define Your Law Firm’s Brand Voice, Tone, and Practice Area Structure

This prompt is designed to help ChatGPT analyze your law firm’s website and then reflect back a consistent brand voice and tone for use in your marketing and client communication. It will also map out your law firm’s practice areas and subcategories based on how your services are presented online.

Pulling out past case results, testimonials, or success indicators from your website is a powerful way to train ChatGPT to mirror what matters most to prospective clients.

Use this prompt to help ChatGPT analyze your law firm’s website and produce:

1. A clear brand voice and tone guide
   
2. A structured list of practice areas and subcategories
   
3. Key client-facing results, outcomes, or success messages to use in future marketing

Step 1: Copy and Paste This Prompt Into ChatGPT

I want you to analyze the voice, tone, service structure, and messaging on my law firm’s website. The goal is to generate a brand voice style guide, an organized list of practice areas, and a summary of past results or success stories that would appeal to potential clients.Here is the URL to our website: [insert your law firm’s website URL here]Please do the following:1. Analyze the homepage and main service pages.2. Identify the tone (e.g., formal, conversational, authoritative, compassionate).3. Summarize the firm’s brand voice (e.g., client-centered, strategic, aggressive, warm and approachable).4. List key phrases, taglines, or repeated language patterns that reflect how we communicate.5. Write a 2–3 paragraph brand voice and tone guide I can use for future content.Then:6. Identify our main practice areas (e.g., Personal Injury, Estate Planning, Business Law).7. Under each practice area, list any specific subcategories or case types (e.g., under Criminal Defense: DUI, White Collar, Juvenile Cases).8. Present this as a clear outline or bullet list.Finally:9. Review the site for any client-centered success stories, case outcomes, testimonials, or results that are emphasized.10. Summarize these in a bulleted list of key “proof points” or past results that would build trust with future clients.11. Suggest how these proof points could be used in future marketing materials (e.g., web copy, ads, email, social content).

Step 2: Replace With Your Website URL

Example:
Here is the URL to our website: www.smithtrialgroup.com

Step 3: Use the Output to Guide Content Creation

Expect to receive:

• A clear brand style guide
  
• A list of services and legal focus areas
  
• Client-centered outcomes or success language you can reuse in marketing
  

Follow-Up Prompts

Once you’ve reviewed the results, try these:

• “Using this voice and tone, write a results-focused homepage intro paragraph.”
  
• “Create a Google review response template using the same tone.”
  
• “Write a social media post that highlights one of these success stories using our brand style.”

Different types of GPTs to build

1. Content writing
2. Brainstorming
3. Image and video generation
4. Video scripts

‍