AUTOMATING YOUR MARKETING WORKFLOW
WHY IT MATTERS:
You didn’t leave the broken system to become a full-time content creator.
And you shouldn’t have to micromanage your marketing to keep your practice growing.
The problem is, most law firm marketing either:
- Sucks time like a black hole
- Sucks quality like a content farm
But it doesn’t have to be that way.
If you:
- Know what should stay human
- Know what can be AI-powered
- And have a clear, team-run system to run it...
Then your brand keeps growing, your message keeps showing up, and your clients keep coming — without you being in the weeds.
This week, we’re turning your firm into a content machine that runs without chaos.
🔁 THE HONORABLE CONTENT ENGINE
This is your rinse-and-repeat cycle.
The flywheel that takes one idea and turns it into a full-blown, multi-platform marketing rollout.
⚙️ The 1 Prompt, 7 Outputs Strategy
Start with ONE solid topic.
Example: “How to Handle a CPS Visit in Texas”
Then spin it into:
- A full blog post
- A short FAQ (for Google & clients)
- An Instagram carousel post
- A LinkedIn mini-story
- A YouTube Short or IG Reel script
- A snippet for your next newsletter
- A talking point for your next intake team training
All built off one prompt.
One insight.
One story.
You don’t need to create more. You need to leverage better.
📬 INTEGRATING CONTENT ACROSS CHANNELS
Think of your content like a single message — amplified.
Each Core Topic Should Touch:
- Email – brief story + CTA to read the blog
- Blog – long-form, SEO-optimized, rooted in expertise
- Social – short-form content tailored to platform tone
- FAQs – quick answers that build trust and rank well
This creates content cohesion — the same message seen in multiple places, multiple formats, building familiarity and authority.
🧑🤝🧑 TEAM-RUN AUTOMATION (WITHOUT LOSING YOUR VOICE)
🧭 Role Mapping:
Here’s what stays you (attorney, owner):
- Direction: What stories, values, or wins you want to highlight
- Final say on tone-sensitive content
- Brief voice notes or outlines (15–30 mins/week max)
What can be handled by AI + VA + Office Manager:
- Drafting content using prompt templates
- Formatting, scheduling, and posting
- Creating variations (for each platform)
- Tracking performance and KPIs
🧰 Maintaining Tone with AI Handoffs:
Train your AI to speak in your voice:
- Use reference examples (“Write like this one.”)
- Always layer in tone directives: “Bold, clear, empathetic, no legalese”
- Add real anecdotes, client pain points, or values-based frames
Set review standards:
Your VA or manager should know:
- What’s “off” in tone
- What types of errors are unacceptable
- When to flag content before it goes out
This isn't about perfection — it's about consistency and conviction.
✅ CREATING ACCOUNTABILITY FLOWS
No one gets to say “I didn’t know that was my task.”
Here’s how we keep the engine moving:
Use a Simple Accountability System:
- Owner: Reviews voice/tone once a week
- VA: Drafts, formats, schedules content
- Office Manager: Checks progress, checks quality, tracks performance
Set it up in:
- Notion
- Trello
- Google Sheets
Whatever your team already knows — use that. Don’t reinvent. Just standardize.
🛠 TOOLS TO MAINTAIN MOMENTUM
Project Management:
Use Trello / Notion / Google Sheets to:
- Store content ideas + prompts
- Assign responsibilities
- Track status: Drafted → Approved → Scheduled → Live
- House SOPs for easy reference
Content Scheduling:
- Buffer, Hootsuite, Later, Metricool – for social
- Mailerlite / Mailchimp / ConvertKit – for email
- WordPress / Webflow / Squarespace – for blogs + FAQs
Template + Tone Library:
Build a folder with:
- Voice & Tone Guide (simple one-pager)
- Prompt Library (FAQs, social, blogs, replies)
- Brand Values cheat sheet
Give your team the tools to create like you — without needing you every time.
📦 DELIVERABLES
1. WEEKLY OUTPUT TRACKER (Google Sheet or Notion Board)
Columns:
- Topic
- Format (Blog, FAQ, Social, Email)
- Platform
- CTA
- Status (Drafted / Reviewed / Scheduled / Live)
- Assigned To
- Performance Notes (likes, opens, views, leads)
BONUS:
Add Weekly Review Prompts at the bottom:
- “Which post performed best?”
- “Which FAQ got the most views?”
- “Are we consistently hitting our tone + cadence?”
2. MARKETING SOP PLAYBOOK (FOR OFFICE MANAGERS OR VAs)
This doc includes:
- Weekly checklist (content review, draft, schedule, engage)
- Sample prompt templates
- Review process + tone check steps
- Monthly analytics recap workflow
- Who to notify when something breaks
This lets your office run content without pulling you into it daily.
3. AI + VA HYBRID WORKFLOW TEMPLATE (Optional Add-On)
Map out a simple workflow like:
Task
Assigned To
Timeline
Input weekly content idea
Attorney
Monday 9 am
Draft 1 blog + 2 FAQs
AI/VA
Monday–Tuesday
Draft 3 social posts
AI/VA
Tuesday–Wednesday
Attorney reviews tone
Attorney
Thursday morning
Schedule all content
VA
Thursday afternoon
Track + report engagement
VA/Manager
Friday morning
BONUS:
Include Slack/email templates for handoff + approval like:
"Hey [Attorney], here are this week’s social posts + blog for review. Let us know if tone’s off anywhere. Otherwise, they’ll go live Friday."
Final Word:
You didn’t build your practice to babysit Instagram posts.
But you do need a clear, consistent message that builds trust, ranks in search, and stays top-of-mind.
The key is not doing more — it’s systemizing better.
Your voice is the spark.
Your system is the firewood.
AI and your team? That’s the match.
Light it. And let the engine run.
