SOCIAL MEDIA + SHORT-FORM CONTENT WITH AI

WHY IT MATTERS:

Most law firm social media is dead-on-arrival.
Dry. Generic. Forgettable.

You’ve seen it:

• Stock photos of gavels.
  
• Legal quotes with zero soul.
  
• Vague “we fight for justice” nonsense that could’ve come from a robot.
  

But short-form content is your edge.
It’s the fastest way to build long-term trust, especially when:

• People don’t know you yet
  
• They’re not ready to hire… but they’re watching
  
• They want to know if you're human — or just another suit
  

When done right, your social content:

• Turns cold leads into warm referrals
  
• Reinforces your brand values, daily
  
• Gives people a reason to remember your name — before they need it
  

Now, with AI?
You don’t have to create every post from scratch.
You just have to teach the machine how you speak, think, and serve.

🎯 SOCIAL MEDIA STRATEGY FOR ATTORNEYS

1. Pick the Right Platforms

Don’t try to be everywhere. Go where your clients and referrers actually hang out.

• LinkedIn: Best for referrals, professionals, values-based content
  
• Facebook: Local community, family law, older audiences
  
• Instagram: Visuals, stories, empathy-driven posts
  
• YouTube Shorts / TikTok: Only if you're ready to be on camera and go deep on short, punchy topics
  

Start with 1–2 platforms. Show up consistently. Build a rhythm.

2. What Actually Works:

Forget legalese. People want:

• Education: “Here’s how to handle a CPS visit.”
  
• Inspiration: “This mom fought for custody — and won.”
  
• Behind-the-Scenes: “What it’s really like in court this week.”
  
• Wins + Outcomes: “Another dismissed case. Here’s how we did it.”
  

💡 Remember: You’re not creating content to go viral.
You’re creating moments of trust, consistently.

✍️ PROMPTING FOR ENGAGING CONTENT

Post Styles That Land:

• Myths (“You have to talk to the police — FALSE.”)
  
• Tips (“3 things to do right after a hit and run”)
  
• Mini-Stories (real cases, anonymized)
  
• FAQs (one question, one clear answer)
  
• Testimonials (with a human frame around it — not just copy/paste)
  
  

How to Convert Real Life Into Content:

You already have the content. It’s in your:

• Daily conversations
  
• Intake calls
  
• Outcomes
  
• Personal values
  

Turn it into prompts like:

“Write a 150-word LinkedIn post in the voice of a Christian family lawyer who just helped a dad win joint custody. Make it sound relieved, real, and grateful — not cocky.”

“Convert this FAQ into a 2-sentence myth-buster for Instagram: ‘Can CPS take my kids without a warrant?’”

“Turn this case outcome into a humble win post: ‘Assault charges dropped after self-defense evidence was shown.’ Keep tone confident but client-centered.”

Vary the Tone:

Don’t be monotone. Mix it up:

• Professional: Clean, clear, helpful
  
• Empathetic: Soft, human, reassuring
  
• Bold: Direct, fired-up, truth-telling
  
• Humorous: Light sarcasm or dry wit (especially when calling out system BS)
  

🔁 TURNING YOUR CONTENT INTO A WEEKLY ENGINE

1. Batch Creation with AI

Set aside 1–2 hours/week.

Use prompts like:

• “Give me 5 short-form post ideas about [DUI in Tennessee] with a mix of tips, myths, and stories.”
  
• “Rewrite this blog paragraph into a 3-post LinkedIn carousel.”
  
• “Take this review and turn it into a caption that highlights client trust.”
  

Then tweak. Add your voice. And you're ready to post.

2. AI + VA for Scheduling & Engagement

Your workflow:

• You prompt and review
  
• AI drafts
  
• VA polishes, schedules, and posts
  

Use tools like:

• Buffer / Later / Metricool for scheduling
  
• Notion / Trello to organize content ideas
  
• ChatGPT + templates to generate content batches every week
  

Pro Tip:

Let your VA pull insights from FAQs and blogs, feed them into prompts, and turn them into new social posts without reinventing the wheel.

3. Repurpose Long-Form into Social Snippets

You already wrote the blog.
Now slice it up.

Take one blog and turn it into:

• 2 Instagram posts
  
• 1 story
  
• 1 LinkedIn carousel
  
• 1 email paragraph
  
• 1 quote + testimonial mash-up
  

You don’t need more content.
You need smarter distribution.

📦 DELIVERABLES THIS WEEK:

1. Weekly Social Prompt System

Build your prompt bank with categories:

• Blog repurposes
  
• Client outcomes
  
• Law myths
  
• Local news reactions
  
• Behind-the-scenes snapshots
  

Format every prompt with:

• Platform
  
• Tone
  
• Intent (educate, empathize, inspire, etc.)
  

2. Caption Templates + Hooks

Save these for repeat use:

• “Most people think _______. Here’s the truth.”
  
• “This week, something happened in court that reminded me why I do this work…”
  
• “3 ways to protect yourself if ________.”
  
• “Don’t make this mistake. Here’s what to do instead.”
  

3. AI-Ready Testimonial Prompts

Use reviews like fuel:

“Turn this review into a bold but humble 3-line social post that ends with a CTA to our custody FAQ.”

Pro tip: Always attach a blog or FAQ link to testimonial posts.

4. Scheduling & System SOP

• Monday = Plan & Prompt
  
• Tuesday = AI drafts
  
• Wednesday = Review + edit
  
• Thursday = VA schedules
  
• Friday = You engage (5–10 min comments & shares)
  

Final Word:

Short-form content isn't just marketing fluff.
It’s micro-truths in a scrollable world.

And in a culture of distraction, the person who shows up clearly and consistently wins.

Don’t let the algorithm shape your message.
Shape the message and let the algorithm work for you.
Use AI to scale your conviction, not dilute your voice.

‍