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Tips On Increasing Yelp SEO
Search Engine Optimization

Tips On Increasing Yelp SEO

March 22, 2024

Yelp is very important for business owners to draw new customers and the same with SEO (Search Engine Optimization) when it involves website traffic. So here we will provide 5 tips on how to optimize your Yelp business page with SEO. Since most of us know that Yelp has their own algorithm and the ranking of it, you need to modify and make some adjustments to your Yelp business page to improve your "rank" on Yelp.

First things first, make sure you've already enhanced your Yelp business page. Some of the things you need are:

  1. Your business information (address, phone number, hours, etc).
  2. You should have some reviews already on your Yelp page.
  3. You should have plenty of pictures of your business and your profile photo.

To learn more on how to fully enhance your Yelp business page, please click HERE.

Now let's get down to business. Here are the 5 things you need to know on how to improve the SEO on your Yelp business page:

  1. Find your correct keywords and locations. Do some research and make a list of keywords and locations that you want to appear when people look for a business on Yelp. For example, if you're a personal injury lawyer near Culver City, you'll want to appear for things like "personal injury" when consumers are browsing in Culver City, Los Angeles, Woodland Hills, and so on.
  2. Enhance your business description. Incorporate some keyword variations in your business description. Following the example before, we would incorporate phrases like "personal injury attorney, XYZ company is the place to call." etc, etc. You can always take a look at the business descriptions of your competitors' that are already ranking highly and see how long their description is. In this context, emulation without exact imitation will aid your success.
  3. Improve the specialty area. This is the part where you can include all of your specific products and services! List each product and service you provide here. The ones that are most important to you should be listed first. For instance, for a personal injury attorney, you don't want to put just "attorney" because it is too broad.
  4. Fill out all of your service cities. A lot of business owners don't know that there is more than one location option in your Yelp settings. You can add multiple service cities! Please make sure to include the closest areas that you wish to rank for in addition to your main city. If you put the largest city, once again, it will be too broad for Yelp to rank your business page.
  5. Encourage them to share their experience. Be sure that your customers know WHAT you have done and WHERE. This will help online review and listing algorithms automatically show the results of what other people search in reviews with keywords for your services and locations!

Extra tips: Yelp now offers a lot of features that can help business owners fully optimize their Yelp page such as "Negative Keywords", "Badges", "Business Highlights" and much more. Contact us for more information and how we can provide you more features since #SMART is officially a Yelp Business Partner. Call us today!

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