Welcome to the most comprehensive collection of design, functionality and content statistics for websites.
Imagine a world where a single, gigantic shopping mall had a store for every business around the world. It's easy to imagine that any company that does not have a store in this mall may as well not exist, as every customer looking to shop would come to the mall to get what they need. If a business was nowhere to be found in this mall, the consumer would shop at one of the other infinite stores. Simple solution: all businesses need a store. However, just having a store in the mall is not enough. Each store needs visible signage spread all throughout the mall to lure consumers, and companies need to be accurately listed in the mall directories so shoppers know they exist. The more often a company and products/services are shown and mentioned around the shopping mall, the easier it is for the customers to locate the store. Another simple solution: businesses need visible signage, and correct listings in the mall directories. However, again, there's more to attracting customers than just having attractive signs, and the store itself needs to offer value, too. When the customer steps through the door, the appearance, feel and contents of a store need to be good enough to keep consumers from turning around and leaving again.
Seems complicated, doesn't it? Good thing this shopping mall does not exist, right? Wrong. The thing is, this shopping mall exists. It's called the Internet. The store is your website. Everything that holds true for stores in our fantasy shopping mall holds true for companies online.
Proper signs and listings in the appropriate directories will get a company discovered, but it's the business's website that's going to keep customers interested. With over fifty percent of businesses having websites, businesses who want to experience success need to know how to stand out.
These statistics for websites show why it's important to create the best store in the mall, and how to keep traffic and conversion rates increasing.
1. The average revenue for a small business is $3.6 million, but the average revenue for a small business with a website is $5.03 million
2. 53% of small businesses had websites in 2014
3. 67% of companies with yearly sales of $1,000,000-- $2,490,000 have websites
4. 64% of shoppers that had a poor experience with their site visit will shop elsewhere next time
5. 39% of customers will quit interacting with content if the pictures will not load
6. 39% of customers give up on content when it takes too long to load
7. 47% of consumers expect a web page to load in 2 seconds or less
8. 23% of online shoppers will quit shopping if page loads are too slow, while 14% of online shoppers will take their business to another website
9. Over half (52%) of online shoppers say that fast page loading times are important for their loyalty to a site
10. Delays at peak traffic times made more than 75% of online customers abandon a website for a competitor's.
11. A one second delay in website loading time can lead to a 7% loss in conversion.
12. Increasing your site's loading speed from 8 seconds to 2 seconds can improve conversion rate by 74%.
13. A website that takes 6 seconds to load will have a 50% loss in conversion.
14. 40% of customers will leave a website that takes longer than 3 seconds to load.
15. 75% of online shoppers will use the "back" button before a slow page fully loads.
16. 51% of American online shoppers say that a slow loading time is the number one reason they abandon a purchase.
17. Slow websites cost retailers $2.6 billion in lost sales every year.
18. 38% of consumers will stop interacting with content that is unattractive in imagery or layout.
19. A customer's first-impression of a website is 94% design-related.
20. Website credibility is judged 75% on the site's overall design.
21. 85% of consumers will abandon a website because of poor design.
22. Given 15 minutes, 66% of customers would prefer consuming content that is beautifully designed than something simple.
23. It takes customers 0.05 seconds to develop an opinion about your website, so use that time wisely!
24. The right colors boost brand recognition by 80%.
25. 52% of customers claim "aesthetics" as the main reason why they would not go back to a website.
26. 90% of customers use multiple devices sequentially.
27. Not only are 97% of millennials mobile users, but 20% don't use desktops at all.
28. 61% of digital media time is spent on mobile, with only 39% on desktop.
29. 85% of adult customers think that a company's mobile site should be good or better than the desktop version.
30. 65% of customers develop a better opinion of brands, services and products when they have a great mobile experience.
31. 88% of consumers prefer to shop with stores that provide connected cross-channel experiences.
32. If customers have a good experience on your mobile site, they are 59% more likely to make a purchase.
33. 67% of online shoppers are more likely to purchase from a website that is compatible with mobile devices.
34. Mobile-commerce (m-commerce) saw an annual growth of 56% in 2015, while desktop e-commerce just saw a growth of 8%.
35. 50% of online shopping is done on a mobile device.
36. Nearly 70% of tablet owners make a purchase on their device each month.
37. Over 20% of tablet users admit to shopping less in the real world since they purchased their device.
38. While 50% of consumers will switch devices if they are having trouble engaging with the content on a website, 33% will stop interacting completely.
39. 62% of businesses that designed a website especially for mobile experienced a growth in sales.
40. 47% of customers check the products/services pages of a website first.
41. 65% of customers want to see contact information on the site's home page.
42. 44% of consumers left the website because there was no contact information.
43. Over half of customers want to see an "about us" section on a company's home page.
44. 54% of consumers find that a lack of contact information provided on a retailer's site lowers the vendor's credibility.
45. In a study of 200 small business websites, 70% did not display clear calls-to-action.
46. TL; DR! 38% of customers will stop engaging if the content is too long.
47. 50% of sales are lost because customers can not find the content they're searching for.
48. 46% of customers say that the most annoying thing about a website is the lack of message (unable to tell what the company does).
49. Keep it down! 33% of consumers claimed that video/audio that plays automatically on a website annoyed them or caused them to leave.
50. 69% of customers reported that having too many form fields deterred them from filling out a contact form.
51. 70% of viewers look at lists with bullet points, while just 55% look at lists without.
52. Websites that have 51-100 pages produce 48% more traffic than websites with 50 pages or less.
53. 69% of North American marketers say that personalized and engaging content is important for their company's website.
54. 20% of consumers think that a blog helps establish a company's credibility.
55. B2B companies that blog once/twice a month generate 70% more leads than companies that do not blog at all.
Sources: business2community, Adobe, Econsultancy, Statistic Brain, Hosting Facts, Online Marketing Institute, KoMarketing, Fifty and Fifty, NN Group, InvasionApp, TechRadar, comScore, IronPaper, Business Insider, Kinesis Inc, Entrepreneur.
The world has gone digital, and business has followed. It's easier to go where your audience is than to bring them to your door, and the largest audience resides online. Carving out your own corner of digital space with a great website is the first step to dominating the online landscape, and these stats for websites can be your guide.