The Honorable Story
As all great stories are, ours is filled with hardships, successes, love, and finding purpose. CEO and Founder Paul Mackiewicz took longer than most in finding his purpose in life. He spent over a year deployed in Iraq as a soldier in the US Army, tried multiple career paths in sports, retail, and small business management, eventually finding his passion working with small professional services businesses. We love America, and we honor the importance of small businesses and the local heroes who have dedicated their lives to serving their communities. In God we trust.
years of experience
in a variety of digital marketing strategies from SEO and Website Design to Reputation Management and Social Media Management and everything in between.
located throughout the US, South America, Africa and the South Asia. Paul learned in the service how important a diversified team is and how it doesn't matter where you are, but who you are.
It all started in 2003
As a computer operator for field artillery in the US Army, Paul was able to build on his budding technical skills while serving his country. After his enlistment, Paul spent time as a golf instructor, management and business analytics for a large retail chain, the GM of a sports entertainment complex, and even started his first company renting scooters in tourist towns. His love for small business lead him into digital marketing where he has since partnered with over 500 small businesses in building their online presence.
After serving as an executive for two different INC 500 Fastest Growing Companies in the digital marketing industry, Paul saw a need in the industry for an honorable and trustworthy agency who could build custom solutions to match any budget. The original company, #Smart Marketing, began with Paul and Christian working from a couch in Paul's living room. They were working with restaurant groups until the pandemic force them to reevaluate how they could more positively impact their community. After witnessing the damage honorable businesses were facing with lockdowns, the difficulties adjusting to new marketing technologies, and the deceptive marketing tactics from big medical and legal companies, they found their purpose.
#Smart becomes Honorable2023
The digital marketing industry (sounds gross, right?) isn't providing enough value to their clients, so we stopped. We knew that the honorable thing to do was to provide so much value that business owners wouldn't even know what hit them, and that's why we are an Online Presence Management Agency now. With that new vision in place, we had to call ourselves the only thing that seems to fit, Honorable Marketing.